Are you running a pay-per-click (PPC) advertising campaign on Google Ads?
If so, you’re likely familiar with ad extensions. Ad extensions are additional pieces of information that can be added to your ads to provide more details and entice potential customers to click.
We will delve into the world of Google Ads extensions and see the comparison of Structured Snippets vs Callout Extensions.
Structured Snippets vs Callout Extensions: What’s the Difference
While both can improve the performance of your ads, they serve different purposes. In this post, we’ll explain structured snippets vs callout extensions, and help you decide which one is right for your campaign.
What are Structured Snippets?
Structured snippets are ad extensions that allow you to highlight specific aspects of your product or service. They appear below your ad copy and provide additional details about your business. Structured snippets can be used to showcase a variety of features, such as:
- Types of products or services
- Brands you carry or work with
- Styles or themes of products
- Destinations or locations you serve
Structured snippets are a great way to give potential customers a quick overview of what you offer. They can help improve the relevancy of your ad and increase click-through rates.
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What are Callout Extensions?
Callout extensions are ad extensions that allow you to add additional text to your ad. They appear below your ad copy and provide more information about your business. Callout extensions can be used to highlight the benefits of your product or service, such as:
- Free shipping
- 24/7 customer service
- Easy returns
- Price matching
Callout extensions are a great way to differentiate your ad from competitors and provide additional value to potential customers. They can help improve the performance of your ad by increasing ad rank and click-through rates.
Structured Snippets vs Callout Extensions: Which is Right for You?
So, which extension should you use for your campaign? It depends on your goals and the type of business you have. If you want to showcase specific features of your product or service, structured snippets are a great choice.
For example, if you’re a travel agency, you might use structured snippets to highlight different destinations you offer.
If you want to emphasize the benefits of your product or service, callout extensions are a better choice. For example, if you’re an e-commerce store, you might use callout extensions to highlight free shipping or a money-back guarantee.
It’s important to note that you can use both structured snippets and callout extensions in the same ad. However, you should use them strategically and avoid repeating the same information in both extensions. This can be seen as repetitive and can hurt the performance of your ad.
Conclusion
Structured snippets and callout extensions are two popular ad extensions that can help improve the performance of your Google Ads campaign. While they serve different purposes, they can both be used to provide additional information to potential customers and entice them to click.
By understanding the difference between structured snippets and callout extensions or comparison of structured snippets vs callout extensions, you can choose the right extension for your campaign and improve your ad performance.
FAQ’S
Q: How do I know which extension to use for my Google Ads campaign?
A: The best extension to use depends on your advertising goals and the type of information you want to highlight. If you want to provide more detailed information about your product or service, structured snippets may be the better choice.
On the other hand, if you want to highlight general selling points, callout extensions may be more effective.
Q: Are there any best practices for using structured snippets and callout extensions?
A: When using either extension, it’s important to keep your messaging clear, concise, and relevant to your target audience. Additionally, you should regularly monitor the performance of your ads to ensure that your extensions are effectively driving clicks and conversions.