Auto-tagging is a feature of Google Ads that allows you to track the performance of your ads by appending specific tracking parameters to the destination URL. These parameters can include information such as the ad’s campaign, ad group, and keyword, as well as the number of clicks and conversions generated by the ad.

What Parameter do Google Ads include in the Destination URL for Auto-tagging?

The most important parameter that Google Ads includes in the destination URL for auto-tagging is the Google Click ID (GCLID). This parameter is a unique identifier that is automatically generated by Google Ads and appended to the destination URL of your ad.

It allows Google Ads to track the performance of your ad by linking it to the user’s click data. The GCLID is a unique string of letters and numbers that looks like this: “gclid=ABCD1234E5F6G7H8”.

Another parameter that Google Ads includes in the destination URL for auto-tagging is the source of the ad click.

This parameter is used to identify the campaign, ad group, and keyword that generated the ad click. It’s particularly useful for tracking the performance of different ad groups and keywords, and for identifying which ads are generating the most conversions.

Additionally, Google Ads also includes the “utm_campaign” parameter in the destination URL for auto-tagging.

This parameter allows you to specify the campaign name in which the ad is running. It’s useful for tracking the performance of multiple campaigns and identifying which campaigns are generating the most conversions.

Auto-tagging also allows you to track the performance of your ads by appending other parameters such as “utm_source”, “utm_medium”, “utm_term” and “utm_content”.

These parameters allow you to specify the source, medium, keyword, and content of the ad, and can help you track the performance of different ad placements and targeting options.

In conclusion, auto-tagging is a powerful feature of Google Ads that allows you to track the performance of your ads by appending specific tracking parameters to the destination URL.

The most important parameter that Google Ads includes in the destination URL is the GCLID, which allows Google Ads to track the performance of your ad by linking it to the user’s click data. Additionally, Google Ads also includes parameters such as the source of the ad click, campaign name, source, medium, keyword, and content, which can help you track the performance of different ad groups, keywords, campaigns, and placements.