Why do Search Ad Extensions Matter
- The cost-per-click on ad extensions is lower than on a search ad headline
- They guarantee higher engagement for advertisers
- They increase ad quality and drive lower conversion costs
- They increase engagement and influence ad quality
Explanation :
Search ad extensions are an important aspect of any pay-per-click (PPC) advertising campaign because they provide additional information about a business or product, making it more likely for users to click on the ad and visit the website.
One of the main benefits of search ad extensions is that they increase the visibility of the ad. By including additional information such as location, phone number, or reviews, an ad takes up more space on the search engine results page (SERP), making it more likely to be seen by users. This can lead to a higher click-through rate (CTR) and more website traffic.
Another benefit of search ad extensions is that they can help increase the relevance of the ad to the user. For example, by including location information, an ad can be more relevant to users searching for businesses in a specific area. By including product ratings or reviews, an ad can be more relevant to users who are looking for a specific product or service.
Search ad extensions also provide more opportunities for businesses to be found by potential customers. By including sitelinks, businesses can direct users to specific pages on their website, such as a product page or a contact page. By including callout extensions, businesses can highlight unique features or promotions they are offering.
In summary, search ad extensions are an important aspect of any PPC advertising campaign because they increase the visibility, relevance, and opportunities for businesses to be found by potential customers, which leads to higher click-through rates and more website traffic.