When it comes to advertising online, it’s important to understand what factors influence whether your ad will show on a page and, if so, what position it will have. The primary value used to determine this is the bid amount and the Quality Score.

What value is used to determine whether your ad will show on a page and, if so, the ad’s position?

Bid Amount:

The bid amount is the amount you are willing to pay each time someone clicks on your ad. The higher your bid amount, the more likely your ad will show in a higher position on the page.

Quality Score:

Quality Score is a metric that evaluates the relevance and quality of your ad and landing page. A high-Quality Score indicates that your ad is relevant and useful to users, and it can lead to lower cost per click and a better position on the page.

Relevance:

Ad relevance is another important factor that determines your ad’s position. The more relevant your ad is to the search query or content on the page, the higher it will rank.

Ad Format:

The format of your ad can also affect its position on the page. For example, a display ad may have a different position than a text ad, depending on the platform and competition for ad space.

Targeting:

The targeting settings you use can also impact your ad’s position. The more specific your targeting, the more likely your ad will show in a higher position, as it will be more relevant to the audience you’re trying to reach.

By understanding these factors, you can work to improve your ad’s position and increase its chances of showing on a page. Keep in mind that advertising is a competitive field, so you’ll need to continually monitor and adjust your campaigns to stay ahead of the competition.